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7-Eleven
x Fortnite
there car
7-Eleven x Fortnite
We built a custom Fortnite island featuring a 7-Eleven-branded store, interactive racetrack, and hidden branded cars across three game maps.
Players followed social media clues to find the cars and unlock the final racing island, where winners earned IRL and in-game rewards including a permanent in-game monument, merch, and a custom gaming chair made from an upcycled race car seat that I designed.
Role: Associate Creative Director
To drive engagement, we launched a multi-channel activation, combining organic and paid social, streamer partnerships, and live Twitch events, ensuring the campaign resonated across gaming and retail audiences.
By merging the virtual experience with real-world rewards, we successfully turned a gaming experience into real-world store visits and conversion.
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