CHAMPION x BROOKLYN MUSEUM
Champion
The No Permission Collection
Influential streetwear brands like Pyrex, Supreme, KITH, Rick Owens, and BAPE built their legacies on Champion blanks without permission. Instead of taking legal action, Champion embraced that history and partnered with these pioneers to help shape the future of streetwear. To honor their legacy and reignite that spirit for a new generation, we created The No Permission Collection.
The campaign began with an activation and exhibit at The Brooklyn Museum showcasing the archival collection alongside work from emerging designers. At its center, we built a kinetic art installation where guests could take a blank Champion hoodie and create their own design. Beyond the exhibit, we launched a global film and an interactive website featuring designer spotlights, behind the scenes content, and a fund for emerging artists. We also orchestrated exclusive hoodie drops across major cities, hiding rare archived Champion collaborations and using streetwear influencers to tease their locations through a social first scavenger hunt.
The result celebrated streetwear’s past while positioning Champion for the next wave of creators. It generated $30M in earned media and inspired a new generation.
Role: Art Direction + Design
We designed and curated an exhibit and event at the Brooklyn Museum, showcasing early custom pieces alongside designs from the next generation of creators.
An interactive art installation in the center of the exhibit featured hundreds of blank Champion hoodies daring attendees to take one (without permission) and make their mark at creator stations.
Beyond the exhibit, we launched a global film and an interactive website featuring designer spotlights, behind-the-scenes, and funding for emerging artists.
We orchestrated exclusive hoodie drops across major cities, hiding rare archived Champion collaborations while streetwear influencers teased the locations for fans to discover. The activation celebrated streetwear’s past in addition to cementing Champion as the brand for the next wave of creators, generating $30M in earned media and inspiring a new generation.
